While there are lots of techniques and tactics that come and go, long-term success in social media marketing is about working with timeless and new strategies.
There are few key pillars of social media strategies that work amazing when it comes to audience growth and client attraction on online platforms.
1. Provide Valuable Content
The content you publish needs to add value and also has to be relevant to your audience. The content you create simply has to strike a chord with your audience if you want to become influential.
Quality is way better than quantity, and this rule is especially true for social media marketing campaigns.
Just know that you first need to know your target audience before you can deliver the right content pieces for them to see.
Always ask your followers questions just to narrow down what kind of content they would like to see.
There is a simple but very useful three C social media formula – consistency, collaboration, creativity. Simply put, this means that you need to post regularly, work with your peers and your audience regarding the type of content they would like to see, and try to be innovative and creative while at it.
2. Set Goals
Setting goals is one of the cornerstones of every successful social media marketing strategy. Realistic and achievable goals will be of immense help to your entire coaching business’s social media journey.
You should always think about the end goal of your next social media marketing campaign. This will help you determine what kind of resources you need to achieve your goals and what platforms you need to be present on.
Ask yourself some of these questions:
- Do you want to get more traffic to your business’s website?
- Or maybe you want to boost your conversion rate?
- Do you want to grow your influence as a business coach?
- Is attracting more leads one of your goals?
- Are you looking to boost your engagement?
This is the only way to gear your whole social media strategy in a way that will bring you closer to reaching the goals you have set.
3. Build Relationships
Every social media platform you are present on counts, which means you have to engage with accounts that align with your coaching business. This is usually done through liking, commenting, and following others on your industry’s favourite channels.
Keep in mind that it is especially important for your business to be present on Instagram and Twitter. These platforms gather like-minded entrepreneurs and audiences that are interested in your niche.
Be sure to follow like-minded pages and engage with their content.
4. Share free insights on social media platforms.
We all love the word FREE.
Even if we don’t intend to buy a service, the word just jumps out of the screen to you. So utilise it!
With millions of eyeballs scrolling for valuable content on social media, sharing insightful information of your expertise area is one of the best strategies. Whether it is short quotes, infographics, fun quizzes, polls, live streams, webinars, podcasts, success stories or blog journals, they are good magnets to attract your clients.
So keep pushing quality content and build your social media presence to entice your target audience and end users to come to you.
5. Be Consistent
Social media is fast-moving and ever-changing and if you’re not a consistent presence, if you stay away too long, people will move on and you will be forgotten.
This is a hard reality to face but it doesn’t make it any less true.
Experiment with your schedule and try to find a balance between consistently creating and posting content and at the same time considering the quality of your deliverables.
Do let us know in the comment section below if you find these tips useful!
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