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Relationship Management
Relationship management is a strategy employed to maintain the ongoing level of engagement between an organization and its audience. Relationship management goes beyond viewing the engagement as merely a transactional one, and instead aims to create a partnership between the organization and its audience. There are two broad categories or types of relationship management.

Customer Relationship Management (CRM)

Business Relationship Management (BRM)

The Job of a Relationship Manager
The Importance Of Relationship Management – How To Build Good Working Relationships
BUILDING SUSTAINABLE RELATIONSHIPS THAT BRING BRANDS AND PEOPLE CLOSER | Mark Morin | TEDxLaval